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Berger comes forward to help painters and dealers during the pandemic

The global spread of coronavirus (COVID-19) pandemic, especially in the last 3 months in Bangladesh, has immensely affected millions of daily-wage earners of the country, including painters. To aid the painters and dealers during this crisis, Berger Paints Bangladesh has come forward with a number of initiatives.

To ensure safety painting services, Berger Paints Bangladesh has recently provided Personal Protective Equipment (PPE), 65,000 masks, 6,000 Mr. Expert Hand Sanitizers (company’s new product), and 30,000 gloves to 6,000 painters across the nation. The company has also provided emergency fund assistance of BDT 1.35 crore to 17,000 painters.

The previous health package would have expired on March 31, 2020; however, due to the extension of the coverages for COVID-19, Berger Paints Bangladesh and Tonic will continue the health package for an indefinite period.

Berger Paints Bangladesh has also increased the frequency of payment against the entitlement of ‘in-can token’ benefit of 27,000 painters with more than BDT 4 crore worth benefit through their verified mobile banking. The company has also been relentlessly working with painters in rural areas across the country to bring them under the new health benefits coverage. Besides, all non-cash benefits from the earlier promotional scheme of the company were converted, and the monetary value was transferred to the painters and dealers through the mobile financial system (MFS). It will help them to fulfil their essential needs and cater to any emergency requirements.

On this occasion, AKM Sadeque Nawaj, General Manager, Marketing, Berger Paints Bangladesh, said, “Painters and dealers are a significant part of our business and social ecosystem, and the pandemic has greatly impacted their livelihood. We feel humbled that we have been able to support the painters and dealers during such a crisis as they are an integral part of the Berger family. The support and commitment of our painter community have helped us to attain success throughout the years, and we will always continue to support them, especially during COVID-19.”

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