Primary health service provider Grameenfriends & Co. Ltd. has recently taken an initiative to ensure home healthcare services and build employment opportunity for rural people.
The goal of Grameenfriends through the healthcare and rural e-commerce intervention is to enhance the income generating capacity of rural women by creating opportunities for generating income. Under this initiative, the selected women act as field level health worker who is sales representatives in selling a diversity of products such as health device, consumer goods, food products etc to rural buyers.
Creating rural employment through ecommerce platform is introduced for the first time in Bangladesh with the supportive hands of Grameenfriends & Co.Ltd. Besides addressing the profitability of the local private sector and stakeholders through increasing sales, the organization wants to empower rural women by providing sustainable income generating opportunity and create the opportunity of win-win business or B2B or B2C as well.
Grameenfriends also facilitated group, organized sales training, created financial access and facilitated entrepreneurships development for supporting the women through linking women participants to local private sectors and stakeholders for forward and backward linkages ensuring a cost effective market promotion, providing services by businesses and consumers through an apps, web and social media.
Moreover, the organization has taken effective measures on coronavirus for the rural people so far and with the cooperation of Nomijan Aftabi foundation, this organization has provided aids to around two thousands underprivileged families staying at Dhaka, Savar and Sirajganj.
Note that Grameenfriends & Co. Ltd. a pilot initiative under the national NGO of SOCIAL AiD to provide primary health service in rural community and generate income for the rural people in need through buying and selling of products and services through an electronic medium.
Besides, the expert physicians are ready to consult any problems over phones at free of cost. People can easily visit here at www.Grameenfriends.com for more details.