To celebrate the World Children’s Day, Likee Bangladesh organized a campaign, titled ‘Just Kidding’ from November 18 to November 20, 2020. Under the campaign, users shot videos and shared it with a #ChildrensDay to win prizes.
Likee users are given the freedom to make their videos as creative as possible. The purpose of the campaign is to provide opportunities for users to relive their childhood memories and act like children for a few days.
The users can change their looks to match it with a child and create some interesting videos with it – portray the innocence of a child. People can also lip-sync a dialogue in a kid’s voice and acts the way they can imitate children. Users can also use World Children’s Day stickers to create fascinating videos – to portray how childish they can become.
Likee Bangladesh will select the top 40 winners, and the winners will be rewarded with official merchandise including t-shirts, bags, backdrops, and $50 bonus. The prizes will be sent to the winners within 60 days of the result announcement, and the bonus will be added to the users’ account within 30 days.
Popular celebrities Sabila Nur and Toya are participating in the campaign. Expressing her delight on being a part of the campaign, Sabila Nur said, “This campaign is providing everyone a chance to revisit their childhood in an very fun and interesting way. It is important for all of us to recognize the joy and energy children bring in all of our lives. I hope a lot of people will participate in this campaign.”
On this occasion, Joy, Head of Bangladesh Operation, Likee, said, “Young people can play important role in making the World Children’s day relevant to the society. Hence, in regards to it, we want our young users to celebrate the innocence that kids bring into our lives. The campaign is also a great way for people to share their childhood memories through amazing and creative videos, and have some fun times with it.”