Modern Internet that can be an insatiable vacuum that suck personal data. As the number of children online grows by 175,000 around the world everyday according to UNICEF figures, tech experts are thinking about a solution to protect children’s data getting indiscriminately collected. British tech company SuperAwesome is pursuing creation of an Internet that is fully safe for kids where they can click, browse and view ads without having a single piece of personal data collected.
Dylan Collins, CEO of SuperAwesome company told NBCNews.com, “You really now need an entirely separate Internet, that is based around allowing children to remain anonymous.”
The company is trying to build kid-safe products for other companies which are needed to abide by a mounting list data privacy regulations.
The idea behind SuperAwesome may seem particularly timely considering the growing backlash against tech companies and their data practices, but when Collins pitched his startup to tech investors a few years ago, he was hammered with questions about the types of data he planned to collect on young users.
SuperAwesome today reaches more than 500 million unique users each month through its products, which consist of PopJam, a platform where developers can assemble experiences that allow kids to like, comment and share content, and Kids Web Services, which eases the process of building apps.
Another product, Kid Safe Filter, a firewall for third-party advertisements, was released recently and ensures every digital ad is stripped of trackers, preventing third party advertisers from storing data without first knowing whether a child is involved.
With television viewing decreasing, company CEO credits the shift to digital for SuperAwesome’s growth in the past year. The company said it projected to double its revenue in 2018 and has its sights set on going public in 2020. In February, a funding round valued the company at more than $100 million. The children’s digital advertising market may be worth $1.9 billion by next year, said other sources.